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Marketing for restaurants that keeps your guests coming back.

Create promotions, loyalty campaigns, and personalised offers directly from your restaurant's POS. With Last.app you can activate discounts, reward your regulars, and measure the real impact of every campaign — no technical complexity, no external tools.

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+1.800 Restaurantes ya disfrutan de las ventajas de Last.app
01

Build guest loyalty.

Create loyalty campaigns that bring your guests back more often. Points programmes, promotions, and rewards that turn one-time visitors into regulars.

02

Get more visibility.

Connect promotions with your digital channels and social media to attract more guests and grow your restaurant's reach.

03

Measure what works.

Analyse the performance of each promotion and understand which campaigns drive the most sales, visits, and loyalty.

What does marketing actually do for a restaurant?

Restaurant marketing brings in new guests and gets your regulars coming back more often. With tools like promotions, loyalty programmes, and personalised discounts, restaurants can increase the average ticket, improve guest return rates, and optimise campaigns using real data.

In short: less guesswork, more decisions based on what actually works.

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01

Build guest loyalty with smart promotions

Create promotions and loyalty campaigns directly from the Last.app dashboard. Reward your regulars with discounts, rewards, or points programmes and launch campaigns in just a few steps. Do it all without needing external tools.

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02

Full control over your promotions

Manage your entire promotions plan. Decide which products or categories are included in each campaign, which channels they apply to, and when they activate. You can also segment promotions for different guest types and track performance in real time to optimise every campaign.

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Configuración del programa de puntos de fidelidad en Last.app con opciones de puntos por euro, por cuenta y canje
03

Turn your data into loyal guests

Last.app automatically builds a guest database for your restaurant so you can better understand guest behaviour. With this information you can launch personalised promotions, reward your most loyal guests, and build far more effective marketing campaigns based on real data.

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Ficha de cliente en Last.app con puntos de fidelidad acumulados, información de contacto y descuentos asignados
04

How do you manage multiple delivery brands from a single kitchen?

Running multiple virtual brands from a single kitchen is one of the most common strategies in dark kitchens. With management software connected to the POS you can centralise all delivery orders, organise kitchen production, and manage each brand from one system — without duplicating processes or losing control of service.

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Gestión de múltiples marcas de delivery desde una cocina con Last.app

Turn every visit into a regular guest.

Launch promotions, build loyalty, and measure the impact of your campaigns from one place. Want to see how?
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More tools from the Last.app POS

Last.app is more than a POS system. It's a complete platform to manage orders, sales, and operations at your restaurant from a single system.

Comandero digital de Last.app para toma de pedidos en restaurante

Handheld Ordering

Manage orders at your restaurant more simply and quickly with a digital handheld ordering device designed for your floor staff.

How it works
Sistema de reservas de Last.app para gestión de mesas en restaurante

Reservations

Manage your reservations simply, improve your guests' experience, and grow your revenue.

How it works
Software TPV de Last.app para gestión integral de restaurante

POS Software

Everything you need to run your restaurant in one place. Dining room, delivery, stock, reservations, management and more — take full control of your business.

How it works

Frequently asked questions

1. What kinds of marketing campaigns can I create from the POS?

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2. Do I need an external tool to build guest loyalty?

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3. Can I tell if my promotions are actually working?

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4. Can I target discounts at specific guests?

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5. Does marketing help grow my revenue?

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