Big Al's

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This conversation has been very special to us — we finally got to know Alan Westenbroek properly, one of our first customers who has been with us from the very beginning. And like any good partnership, communication is everything, so let's hear what he has to say. But first…

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What is Big Al's?

It's probably the fastest way to travel from Spain to the United States — one bite at a time. Big Al's was born 10 years ago after a string of disappointing burger restaurant experiences that left Alan completely unconvinced. With the firm belief that he could do it much better, he set out to build his ideal restaurant.

Starting out is always hard, but Alan had a very clear vision for the pillars of his restaurant: great food made from scratch using original American recipes, and above all, treating every customer with genuine American hospitality. It's been working. Three restaurants running at full capacity and a growing base of loyal regulars.

We love Big Al's, and we love Alan — because you can't have one without the other, and passionate restaurateurs are our favorite kind of people. 

What is Big Al's? Nobody can put it better than they can:

"A genuine smile, good vibes, making sure your burger is perfect. That's what hospitality means to us."

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Big Al's & Last.app

As we mentioned, our history with Big Al's goes back a long way — which is exactly why their perspective matters so much to us. Past experiences with POS software left Alan dealing with integration failures, incorrect tickets, and a long list of issues that eventually forced him to switch systems again. That's where our story begins.

"Before starting with Last.app, the other systems we used were the worst part of the day — errors, tickets not going through to the kitchen. Once we switched to Last.app, our day-to-day improved dramatically."

The customer support from the restaurant software he had used previously never resolved the problems — what should have made his work easier had become a headache.

"We tried every POS out there and they were all bad — loyalty failures, ticketing errors. We asked the companies to help us and got nowhere. None of them fit well, and when it came to responding to issues, they just didn't reply."

That's changed with Last.app. As Alan puts it: "With Last.app I can reach out by chat, WhatsApp, phone — and if there's a problem, they fix it straight away."

Hearing from a customer who has been with us this long and still trusts us means a lot. It helps us find and fix our gaps, and it also reminds us to take pride in what we're getting right. We keep working every day to update our software to meet the market's needs — and to make every conversation we have feel like the one we had with Alan.

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