CloudTown
Last.app is one of the most affordable, easiest-to-use systems out there — and above all, the most purpose-built for multi-brand operations and modern hospitality.
.avif)
Getting out of the office is always a good thing — even better when it means visiting one of the teams we work with. This time we headed to Chivuo's, a restaurant specialising in American food: burgers, sandwiches, fries, and all of it paired with top-quality craft beer. We sat down with Miguel Ron (CEO) and Alberto Vázquez (Director of Operations) from Cloudtown.
What is Cloud Town?
In short, Cloudtown is a group of different brands operating across Spain that have come together to build the country's largest digital restaurant company. To get there, they've leaned into big data and trend analysis to develop compelling delivery-only brands. This "new" business model in hospitality — known as virtual brands — has grown steadily since the delivery boom of 2020, and the outlook for these kinds of operations remains strong.
Although delivery is their core focus, they also run physical restaurants in Barcelona and Madrid where you can experience their food in person. We were lucky enough to try Chivuo's, and we can genuinely recommend it — you won't regret it.
If you can't make it to one of their physical locations, their delivery offer is well worth exploring: Chivuo's, Milanesa haus, Birrieria Dos Coyotes, Van Van Chicken, Deep Pizza, Dirty's Joe's, Koreans Do It Better and Orimaki Sushi.
CloudTown and Last.app
Almost every new business model — regardless of sector — needs a digital backbone: the right information and the right tools to get established and make the most of available resources. Hospitality is no different. In fact, digital brands are a natural consequence of bringing digital infrastructure into the restaurant industry.
As delivery grew, many companies turned their attention to this market and started looking for ways to improve how it works. Out of that came models like virtual brands — operations built entirely around delivery, offering broader variety and a better experience for the customer.
At Last.app, we understand the need for restaurants to adapt as they move into new markets. That's why our software is built to support exactly these kinds of operations. Working alongside Cloudtown on their day-to-day gives us constant feedback to improve our product — and that's what we focus on every day.
