Hula Poke Food

Today we're talking about Hula Poke Food, a project led by Simon Andrés and Enrique Palau that launched almost 5 years ago in Barcelona. 

During a master's in global business management, Enrique Palau brought Simon Andrés on board to create what would become Hula Poke Food. The idea was born on the streets of San Francisco — while searching for a sushi spot, they stumbled upon a poke restaurant and were immediately hooked. Fast food that's healthy, versatile and genuinely delicious.

Back in Spain, they wasted no time laying the groundwork. At the time, there was just one poke place in all of Barcelona. Luís Magual joined the team as Hula Poke Food's first chef, and the wheels started turning.

‍

‍

Growing with Last.app

‍

Hula Poke Food started to grow, and with that came the need to adapt to a higher volume of work. Integrations were one of the first priorities to improve the team's day-to-day performance.

"The first challenge was the lack of integration. We were running ICG's FlatPOS system and had to enter everything manually. It was a robust system, but hard to integrate. With Last.app, we managed to connect with all the aggregators, which has made our work a lot easier."

‍

We eliminated human error with Last.app

‍

More and more businesses are opening up to delivery orders — whether through their own couriers or platforms like Glovo, UberEats or JustEat. But that adds operational load and one more point where human error can hurt the business.

Integrations don't just save time. They also bring human error down close to zero — the kind of errors that damage your reputation and cut into your margins.

Simon told us: "Thanks to Last.app we save time and make sure there are no human errors when transcribing orders. On top of that, the integrations are well priced and keep improving — that meant a lot to us."

‍

‍

Hula Poke Food, all in on technology

‍

Digital transformation is unstoppable across every industry, and its benefits are becoming harder to ignore. Simon and Enrique have always believed in building with technology at the core — across all their projects. For them, growth means going digital: better control over results, better use of resources. As Simon puts it, "Hula Poke Food is now a company that's fully committed to technology."

There's often hesitation around adopting new systems — the learning curve can feel like a barrier. But at Hula Poke Food, they're clear about it: "It was straightforward. We had no trouble adapting to Last.app at all."

‍

What's next for Hula Poke Food

‍

Since opening almost 5 years ago, Hula Poke Food has stayed true to its core: simple, fast, healthy food. But Simon and Enrique aren't standing still — they're focused on what comes next. The approach is the same as it's always been:

"We keep doing what we've done from day one. We open a new location, we adapt, and we keep growing. Right now we have 3 shops, a dark kitchen and a food truck. The business is doing well, thankfully — and because of the work we've put in. There's always room to improve, but overall, things are going well."

‍